The Green Room

LEADING WITH PURPOSE: Engaging employees and earning customer loyalty

Free Virtual Event Thursday, June 26 | 12 - 1 p.m. CT

Are your company’s purpose and values driving your business forward, or are they just words on a wall? Aligning your mission with customer passions and employee motivations can be the key to unlocking a competitive advantage. We’ll discuss how in the next Delta Dental of Iowa Green Room, “Leading with purpose: Engaging employees and earning customer loyalty” on Thursday, June 26, at 12 p.m. CT.

In this free virtual session, April Schmaltz, president and CEO of Delta Dental of Iowa, will be joined by guests, Alyssa Saunders, executive vice president at Anthologic, and Leslie Irlbeck, COO of Metro Waste Authority. Together, they’ll explore how purpose becomes the most powerful when it’s shared — across roles, experiences and audiences.

The discussion will center around practical strategies to:

  • Embed purpose authentically in operations and culture
  • Understand how purpose resonates differently across various work environments and role types
  • Use storytelling to create emotional connections with customers and communities
  • Turn values into real results, from employee retention to customer loyalty

To register for the webinar, please fill out the form on this page.


FEATURED SPEAKERS

Alyssa Saunders from Anthologic

Alyssa Saunders

Executive Vice President
Anthologic

Alyssa is a strategic, people-centered leader known for driving business success through operational excellence, strong communication and a commitment to team empowerment. As Executive VP and part of the owner group at Anthologic, she oversees finance, HR, IT, facilities and the team responsible for client relationship and project management — ensuring seamless internal operations that support exceptional client experiences and results.


Leslie Irlbeck from Metro Waste Authority

Leslie Irlbeck

Chief Operating Officer
Metro Waste Authority

Leslie is Metro Waste Authority’s first COO, leading the execution of strategic initiatives, advancing operational excellence and strengthening the agency’s regional impact. With a career that includes leadership roles in both for-profit and nonprofit sectors, her background in strategic communications, landfill operations, regional planning and team development shapes her collaborative, people-first approach.


April Schmaltz of Delta Dental of Iowa

April Schmaltz

President and CEO
Delta Dental of Iowa

April Schmaltz is the president and CEO for Delta Dental of Iowa. She leads with passion to improve the health and smiles of our customers and communities. April has been with Delta Dental since 2014, leading sales, marketing and product development. She has held a variety of executive leadership roles in the health care and financial services industries. She holds a Bachelor of Arts degree from St. Mary’s University and a Master of Business Administration from Iowa State University. In addition, April serves on numerous professional and community boards and councils including Healthiest State Initiative and the Global Insurance Accelerator.


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FEATURED SPEAKERS

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Jeff Russell

President and CEO Delta Dental of Iowa


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Jeff Russell

President and CEO Delta Dental of Iowa


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Jeff Russell

President and CEO Delta Dental of Iowa


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Jeff Russell

President and CEO Delta Dental of Iowa

Host | Jeff Russell

President and CEO
Delta Dental of Iowa

Host |






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About The Green Room

The Green Room is a conversation series that is:

  • Focused and tailored for Iowa business leaders
  • An online resource for presentations and interactive conversations
  • A shared space to discover how others have improved the health of their businesses
  • Designed to help you gain and share actionable insights
  • Hosted by Delta Dental of Iowa

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