The Green Room

Play, Purpose & Potential: How Culture Strengthens Teams and Boosts Business

Wednesday, April 24 | 12 p.m. CT Virtual

The hybrid workplace model has been a benefit to many organizations, improving employee satisfaction, strengthening retention and reducing burnout. However, the new way of work has also sparked some new challenges.

According to Gallup, 43% of business leaders report that hybrid work has had a negative impact on employee culture. An engaged team and strong company culture can result in better collaboration, communication, and service.

During this conversation, we’ll discuss today’s team culture challenges and how to improve employee retention by reigniting engagement using play, purpose and potential. Panelists will discuss examples of successful company culture and why it should be an important focus for all businesses. 

Register today to join us for this free virtual event on Wednesday, April 24, at 12 p.m. CT.

FEATURED SPEAKERS

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Melissa Ness

CEO and Founder, Connectify HR

Melissa Ness is passionate about building motivated and empowered teams. With more than 25 years of experience in leadership roles, Melissa has held positions such as chief financial officer, chief operating officer, president, and now serves as the Founder and CEO of Connectify HR.

One of the many outstanding qualities that sets her apart from the rest is Melissa’s unwavering commitment to servant leadership. Driven by her desire to uplift others and help them reach their full potential, Melissa fosters a culture where team members are given the autonomy to operate independently, work diligently, and face new challenges together.

Connectify HR is a professional employer organization (PEO) dedicated to helping clients grow their businesses by simplifying HR. Connectify HR provides small to midsize organizations with the tools and technology to streamline HR management – and get more time back in the day.


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Marc Reifenrath

CEO and Co-Founder, Spinutech

Marc Reifenrath is the CEO & Co-Founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company’s culture is to achieving and maintaining success.

Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”. Marc would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other’s growth and success as they are in delivering the best for their clients.

Outside of growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order.


APRIL SCHMALTZ

April Schmaltz

President and CEO, Delta Dental of Iowa

April Schmaltz is the President and CEO for Delta Dental of Iowa. As a leading health carrier, Delta Dental provides dental, vision, legal, life and caregiving benefits to more than 1.6 million members. With a mission to improve the health and smiles of the people we serve, April leads with passion to deliver on this promise to our customers and communities.

April has been with Delta Dental since 2014 leading sales, marketing and product development. With more than 25 years of experience in executive leadership, strategy, and new business growth, April has held a variety of executive leadership roles in the health care and financial services industries. She holds a Bachelor of Arts degree from St. Mary’s University and a Master of Business Administration from Iowa State University.

In addition, April serves on numerous professional and community boards and councils including Healthiest State Initiative, EveryStep, and the Global Insurance Accelerator.


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FEATURED SPEAKERS

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Jeff Russell

President and CEO Delta Dental of Iowa


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Jeff Russell

President and CEO Delta Dental of Iowa


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Jeff Russell

President and CEO Delta Dental of Iowa


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Jeff Russell

President and CEO Delta Dental of Iowa

Host | Jeff Russell

President and CEO
Delta Dental of Iowa

Host | Marc Reifenrath

CEO and Co-Founder
Spinutech

Melissa Ness

CEO and Founder
Connectify HR



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About The Green Room

The Green Room is a conversation series that is:

  • Focused and tailored for Iowa business leaders
  • An online resource for presentations and interactive conversations
  • A shared space to discover how others have improved the health of their businesses
  • Designed to help you gain and share actionable insights
  • Hosted by Delta Dental of Iowa

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